The market

Like perfumes or haute couture, Champagne is one of the products that best embodies the French luxury spirit. And the Champagne houses have successfully created a unique wine and appellation label, with a strong and international image.

Key figures for the champagne market
(source CIVC)

• The Champagne Appellation d’Origine Contrôlée (AOC) region is limited to 35,000 hectares (317 districts), with more than 97% planted
• Winegrowers own 87% of the planted area and Champagne Houses market nearly 2/3 of total shipments (with 86% for export)
• The grape: an expensive raw material, between €4.90 and 6.50 per kg of grapes for the 2010 harvest
• The revision of the AOC that is underway represents a complex process, and is expected to bear fruit from 2025

A fundamentally buoyant market
Strong growth in Champagne shipments since 1950
Millions of bottles -  Source CIVC

Breakdown of champagne shipments in 2010
millions of bottles (source CIVC)

With 320 million bottles sold in 2010, the market was up to  8,9% in relation to 2009. On the whole, domestic consumption has remained stable, with the French market accounting for 57,9 % of volumes shipped, i.e. 185 million bottles.

Development of the top 10 markets outside of France
millions of bottles (source CIVC)
estimated annual consumption per person