The market

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Like perfumes or haute couture, Champagne is one of the products that best embodies the French luxury spirit. And the Champagne houses have successfully created a unique wine and appellation label, with a strong and international image.

 

Key figures for the champagne market
(source CIVC)

  • In value terms, the world’s leading wine-producing region (Revenues: 4.5 billions of euros);
  • The Champagne Appellation d’Origine Contrôlée (AOC) region covers around 35,000 hectares (319 districts),
    with 33,700 hectares in production;
  • Winegrowers own 90% of the production area, while the Champagne Houses market 70% of total shipments;
  • Available harvest for 2014: 10,600 kg/ha (including release), up +0.9% in relation to 2013;
  • Grape: a valuable raw material, with €5.35 to €6.90 per kg paid for the 2014 harvest;
  • Long-term process to revise the AOC area is underway, with its first impacts expected from 2015.

 

Strong market
Average annual growth of 3.6% for shipments since 1950
Millions of bottles -  Source CIVC

 

Breakdown of champagne shipments in 2014
millions of bottles (source CIVC)

With 307 million bottles sold in 2014, the market is up 0.7% versus 2013. In 2014, French consumption decreased by 3%, accounting for 52.8% of Champagne shipments, representing 162 million bottles. Exports to the 27 other countries of the European Union amounting to 78 million bottles, an increase of 4.4% compared to 2013; accounting for 25.4% of 2014 volumes. Exports to other countries reached their highest level for the third consecutive year with 67 million bottles, up 5.3% compared to 2013; they account for 21.8% of annual shipments in 2014.

 

 

Development of the top 15 markets outside of France
millions of bottles (source CIVC)

Champagne Boizel Champagne Chanoine Champagne Philipponnat Champagne Lanson Champagne Besserat de Bellefon Champagne De Venoge Maison Alexandre Bonnet