Profil

LANSON-BCC is a notorious champagne Group, present at all levels throughout the chain of production, upholding ancestral techniques, from the vineyard through to sales and marketing.
    
LANSON-BCC is able to draw on a broad portfolio of Houses, each present on distribution channels that dovetail effectively with one another on both French and export markets:

• Champagne Lanson (Reims), the prestigious international brand.
   
• Champagne Chanoine Frères (Reims), wines intended primarily for the European mass retail market (Chanoine brand), notably with the Tsarine Cuvée range.
   
• Champagne Boizel (Epernay), French mail-order market leader, with wines distributed in the traditional sector for international markets.
   
• Maison Burtin (Epernay), a European mass retail supplier and owner of the Besserat de Bellefon brand, distributed through traditional networks (restaurants, wine stores).
   
• Champagne De Venoge (Epernay), sold on selective retail markets, notably with its Louis XV grande cuvée.
   
• Champagne Philipponnat (Mareuil sur Aÿ), which owns the prestigious Clos des Goisses, with wines exclusively available through selective retail channels, primarily in leading restaurants.
   
• Champagne Alexandre Bonnet (Les Riceys), owner of a vast vineyard (wine sold in traditional sectors).

In 2010, nearly 22.3 million bottles were sold by all of the Group's Houses.

A presence on all distribution channels

Each one of the Houses is specialized in its market.
They are not competing against one another, since they cover different price segments or distribution channels. In light of its experience on all the distribution channels, the Group is in a position to optimize the multi-channel strategy implemented for the cross-sector brand Lanson.